VMLY&R shares this ethos, and with the strength of its global network and WPP’s vision, Passport intends to continue that mission.” When the agency is happy, the client is happy.
Nearly twenty years ago, we founded Passport on the mission that great creative output is a result of a great team connection and respect. Natalie Taormina, CEO of Passport, added: “It is a great honor to join a global team of passionate branding and business experts. Marketing Technology News: Finding the Communication Sweet Spot This move will expand our network’s brand design expertise, which is essential in determining how brands visually show up in compelling new ways in the world and build a connected consumer experience.” The acquisition is part of WPP’s accelerated growth strategy and focused M&A approach to advance its core creative capabilities in marketing, communications and design.Įric Campbell, VMLY&R Global President, said: “Our ambitions for network growth reflect the best-in-class range of capabilities we continually offer our clients. Passport will enhance client experiences and WPP’s ability to continue delivering client services with integrated solutions. “Our ambitions for network growth reflect the best-in-class range of capabilities we continually offer our clients. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze The agency will join VMLY&R’s global network, creating exciting new partnership opportunities for existing talent and clients and expanding VMLY&R’s presence in the West Coast region. Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.
WPP announces the acquisition of Passport Brand Design, a leading brand design agency based in Southern California.įounded in 2004 by Natalie Taormina and Jeremy Creighton, Passport brings extensive brand identity, design expertise and insight into WPP and works across a broad range of consumer categories and global markets, spanning Australia and Asia to North America.
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